Prospex Studio
Prospex is an operating holding company that provides a range of shared services. Prospex Studio specializes in creating new and innovative brands in high-growth markets across a range of consumer industries. Our approach generates value for these businesses by providing additional resources, strategic partnerships, and the expertise of our shared services operational team.
Each of our brands and operating companies have a dedicated team that grows over time, usually starting with a few key resources, including the brand Founder/CEO. Our Studio works closely with our founding partners, utilizing our specialized shared services team, who have decades of experience in building and scaling consumer brands and companies.
Our Structure
Prospex Brands is a holding company led by Johnathan Barnes and Jennifer Lee. Our shared services team possess years of experience in developing and expanding consumer brands and companies.
Each of our brands and operating companies have teams dedicated to growing over time, usually beginning with a few key resources, including the brand CEO/founder.
Our shared services team is comprised of functional and domain experts who provide direction and operational execution across our entire brand portfolio.
30+
150+
Our team also includes investors and strategic advisors with extensive backgrounds in the consumer industry.
Why a Venture Studio?
Our approach allows us to more effectively support and shape the success of our brands, thanks to our 30+ person shared services team and 150+ investor advisory network.
The data supports this, with 60% of studio-backed companies reaching Series A funding, compared to only 30% of traditional startups, as reported by Global Startup Studio Network. Our model minimizes the risk of entrepreneurship, allowing individuals with great new venture ideas who might otherwise be hesitant to pursue their vision, thus unlocking a previously untapped pool of talent and new concepts. This same approach can also be applied to brands that are already in the market but have reached a plateau and require a strategic operating partner to help them reach the next level.
Create
At Prospex Studio, we specialize in building new brands in thriving marketplaces across a variety of consumer industries. By working closely with our founding partners and utilizing our skilled shared services team and valuable connections, we are able to achieve exceptional growth and operational success.
Case Study
Kure Brands: We partnered with UK scientists to create the next generation of hydration, Kure Oxygen, and a premium CBD spray, Kure CBD.
How we operate
Prospex follows a six-stage operational framework that covers the entire brand lifecycle, from creation to exit:
Ideation & Market Validation
Prospex joins forces with entrepreneurs to generate and test new ideas in specific sectors.
1
Co-Founder & Project Team Formation
Working in partnership with the brand founder, Prospex assembles teams that align with the brand's values. Prospex’s shared services resources are dedicated to those ventures to develop the MVP.
2
Business Plan & Product and Brand Development:
Prospex shared services and the co-founders work together to craft the brand vision and assess the product-market fit.
3
Commercialization:
Prospex progresses with chosen ventures by hiring a full operating team to bring the business to the market and utilizing its extensive network of go-to-market retailers, distributors, and digital marketing partners.
4
Capitalization:
Prospex can provide initial funding from the venture studio and can secure additional funding for growth.
5
Support, Scale, & Exit:
Prospex assists ventures throughout their lifecycle with a robust shared services platform, governance, and connections with strategic acquirers and late-stage venture firms.
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